When it comes to marketing and advertising, brochures are an essential tool. They can be used for various purposes, from promoting products and services to providing information about an organization or event. But did you know that there are different types of brochures? Just like there are different types of marketing materials, brochures can also vary in their design and purpose.
We’ll explore the different types of brochures and how they can be used to achieve different marketing goals. We’ll cover everything from trifold brochures to z-fold brochures and highlight their unique features and benefits. Whether you’re a marketer or a business owner, understanding the different types of brochures can help you create more effective marketing campaigns.
Different Types of Brochures
A bi-fold brochure, also known as a half-fold or single-fold brochure, is a great way to present products or services. It is folded in half, creating four pages, with one page serving as the cover. The standard size for a bi-fold brochure is 8.5” x 11”.
These types of brochures are ideal for businesses looking to entice potential customers with a concise presentation. Its limited number of pages makes it easy to direct customers to a landing page for more detailed information.
The tri-fold brochure, also called a letter fold, is a popular type of brochure businesses use to promote their products or services. It has three equal panels that can be folded inwards, with the right panel folded first and the left panel on top. This fold can be used on different paper sizes, from 8.5” x 11” to 25.5”, giving designers lots of flexibility to create unique layouts.
Tri-folds are eye-catching and make people curious to open them, making them perfect for marketing materials and menus. With six panels to work with, designers can get creative and come up with high-impact designs that grab attention.
A Z-fold brochure has a zig-zag form that consists of six equal parts created by folding the paper twice. While this format may not be as popular as bi-fold or tri-fold brochures, it offers unique benefits.
Creating a Z-fold brochure requires non-standard decisions due to its unusual composition. You cannot rely on modern and trendy fonts and styles such as 3D effects and vertical or horizontal text configurations. Instead, you can dedicate one sector to the illustrative part of your brochure story and use the other sectors for questions, answers, and pictures.
Overall, a Z-fold brochure can be an effective marketing tool when designed thoughtfully and strategically.
A Gate-Fold brochure, also known as a Window Fold brochure, is a type of brochure similar to a tri-fold booklet. However, unlike a tri-fold, a Gate-Fold brochure has two side panels that are half the width of the central panel. This means that when the side panels are folded inward, they create a gate-like effect that frames the central panel.
The standard size for a Gate-Fold brochure is 8.5″ x 11″ paper, but developers can create unique sizes to suit their needs. This brochure type is a great choice for single-product presentations, allowing large and complex illustrations to be displayed effectively.
Double Gate Fold Brochure
The double gate fold is a type of brochure that involves folding the paper in half twice, with the central part of the brochure also bent. The paper sizes used for this type of fold can vary, with 8.5″ x 14″, 11″ x 17″, and 11″ x 25″ being common options.
This type of brochure is highly appealing and can accommodate a wide range of images and information. It is an excellent choice for presenting a variety of information in a visually engaging way.
Accordion Fold Brochure
The accordion fold is a type of brochure design that is ideal for presenting large amounts of information in a compact and organized manner. This folding technique involves dividing the brochure into four or five panels. Which fold over each other in a zigzag formation like an accordion shape.
Compared to the Z-fold, the Accordion Fold allows for more panels, typically 8-10, which gives you more space to add text and images. The brochure is usually designed larger than the standard size of 8.5” x 14”.
This brochure type design is suitable for many purposes, such as tour guides, tutorials, menus, and showcasing products or services.
Double Parallel Fold Brochure
A double parallel fold brochure is a type of brochure that is folded specifically to create six panels with two parallel folds. The brochure is typically printed on both sides of a single sheet of paper and then folded in a specific way to create the desired layout.
The double parallel fold brochure is commonly used for marketing and advertising, providing ample space for text, images, and graphics. The six panels allow for a lot of information to be presented in an organized and easy-to-read format.
The roll-fold brochure is a unique folding style that involves folding the paper in half and then tucking it into another half-fold that rolls inwards. This creates multiple panels for content and images, typically ranging from eight to ten, making it thicker than most brochures. The standard size for a roll-fold brochure is 8.5″ x 14″.
These types of brochures are ideal for displaying material at point-of-sale locations, showcasing sales content, tutorials, or step-by-step guides. The extra panels allow more information to be displayed compactly, making it easier for customers to review and understand.
Consider using a roll-fold brochure for your next marketing campaign if you need to convey much information visually appealing.
If you now decide and are ready to make your first brochure, the first question which comes to you is which app you have to use. Check out one amazing eBrochure Maker app here. It offers a perfect-match option that allows users to choose from hundreds of ready-made templates that can be easily customized to suit their needs. Even if someone is not tech-savvy, they can still create high-quality brochures with this app.
There are many different types of brochures available for businesses to use beyond the ones that were covered in this blog. From bi-fold and tri-fold brochures to gatefold and Z-fold brochures, each type offers its own unique design and functionality. A well-designed brochure can capture the attention of potential customers and convey key information in a visually appealing way.
Now you have everything best brochure maker apps to use, and deep guidance on different types of brochures. So start designing your brochure with this guide.