Brochure Size 101: A Beginner’s Guide

brochure size

Are you planning to create a brochure but need help deciding what size to choose? Brochure size is an essential factor that can greatly affect the effectiveness of your marketing campaign. In this article, we will discuss everything you need about brochure size and help you choose the perfect size for your business.

Table of Contents

Introduction

A brochure is an effective marketing tool that businesses use to showcase their products or services to potential customers. It is a compact and cost-effective way to provide valuable information about your business and persuade customers to take action. Brochures come in different sizes, designs, and folds, and choosing the right size is crucial to ensure that your brochure stands out and achieves its marketing goals.

Why does Brochure Size Matter?

Brochure size matters because it affects the readability, portability, and overall impact of your marketing message. A brochure that is too big or too small may not be as effective in catching the attention of your target audience. A brochure that is too big may be bulky and difficult to carry around, while a brochure that is too small may not provide enough space to convey your message effectively.

Paper Size for Brochure

International Standard Paper Size for Brochure:

The International Organization for Standardization (ISO) has established a set of standard sizes for paper and printed materials, including brochures. The ISO standard sizes are based on the A series, which starts with A0, the largest size, and goes down to A10, the smallest size. The most commonly used brochure sizes in the ISO standard are A4, A5, and A6.

international standard paper size for brochure

US Standard Paper Size for Brochure:

The US standard for brochure size is different from the ISO standard, based on the Letter and Legal paper sizes. The most commonly used brochure sizes in the US standard are Letter, Half-Letter, and Legal.

us standard paper size for brochure

Commonly used Brochure Sizes

Brochures come in different sizes, but some sizes are more popular than others. Here are the standard brochure sizes that you can choose from:

  • A4 (210mm x 297mm)
  • A5 (148mm x 210mm)
  • DL (99mm x 210mm)
  • A6 (105mm x 148mm)
  • Square (210mm x 210mm)

A4 and A5 are the most popular sizes for brochures, while DL is commonly used for tri-fold brochures.

Commonly used Brochure Fold Types Dimensions as per International Standards

brochure size as per international standards
  1. Bi-Fold Brochure

The bi-fold brochure is the most common type of brochure. It is also known as a half-fold brochure. The size of a bi-fold brochure is 8.27 x 5.83 inches or 210 x 148 millimeters.

bi fold brochure size as per international standards
  1. Tri-Fold Brochure

A tri-fold brochure is a popular option for businesses as it provides ample space to showcase their products and services. The size of a tri-fold brochure is 8.27 x 3.94 inches or 210 x 100 millimeters.

tri fold brochure size as per international standards
  1. Z-Fold Brochure

The Z-fold brochure is similar to the tri-fold brochure, but it has a unique folding pattern that creates a zigzag effect. The size of a Z-fold brochure is 8.27 x 3.94 inches or 210 x 100 millimeters.

z fold brochure size as per international standards
  1. Gatefold Brochure

The gatefold brochure is a stylish and sophisticated option for businesses that want to create an impression. It has a gate-like opening that reveals the content inside. The size of a gatefold brochure is 8.27 x 5.83 inches or 210 x 148 millimeters.

gate fold brochure size as per international standards
  1. Roll Fold Brochure

The roll fold brochure is also known as a barrel fold brochure. It is a unique option that is sure to capture the attention of the audience. The size of a roll fold brochure is 8.27 x 11.69 inches or 210 x 297 millimeters.

roll fold brochure as per as per international standards

Commonly used Brochure Fold Types Dimensions as per US Standards

brochure size as per international standards
  1. Bi-Fold: 

The bi-fold brochure measures 8.5 inches by 5.5 inches or 216 millimeters by 140 millimeters when folded. It has two equal folds and creates four panels for content.

bi fold brochure as per US standards
  1. Tri-Fold: 

The tri-fold brochure measures 8.5 inches by 3.67 inches or 216 millimeters by 93 millimeters when folded. It has two folds with one panel slightly smaller than the other two, creating three panels for content.

tri fold brochure size  as per US standards
  1. Z-Fold:

 The Z-fold brochure also measures 8.5 inches by 3.67 inches or 216 millimeters by 93 millimeters when folded. It has two folds with each panel folding in opposite directions, creating three panels for content.

z fold brochure size  as per US standards
  1. Gatefold: 

The gatefold brochure measures 8.5 inches by 5.5 inches or 216 millimeters by 140 millimeters when folded. It has two equal folds with the two outer panels folding inward to meet in the center, creating a gate-like opening. It creates four panels for content.

gatefold brochure size  as per US standards
  1. Roll Fold: 

The roll fold brochure measures 8.5 inches by 11 inches or 216 millimeters by 279 millimeters when folded. It has two folds with each panel folding inward in the same direction, creating six panels for content.

roll fold brochure size  as per US standards

Factors to Consider When Choosing Brochure Size

Choosing the right brochure size for your business depends on several factors. Here are some of the factors that you need to consider:

Purpose of the Brochure

What is the main purpose of your brochure? Is it to promote a new product or service, provide information about your business, or generate leads? The purpose can help you determine the size that best conveys your message.

Content and Design

The amount of content and the design of your brochure also play a significant role in choosing the right size. If you have a lot of content or images to include, a larger size may be necessary. On the other hand, if you have a minimalist design and limited content, a smaller size may be more appropriate.

Target Audience

Who is your target audience? Are they young adults, middle-aged professionals, or seniors? The age and preferences of your target audience can also help you determine the size that will appeal to them.

Distribution Method

How will you distribute your brochures? Will you hand them out in person, mail them, or place them in brochure racks? The distribution method can affect the size that is most convenient and effective for your marketing campaign.

How to Choose the Right Brochure Size for Your Business?

Now that you know the factors to consider when choosing brochure size, here are some steps you can follow to choose the perfect size for your business:

  1. Determine the purpose of your brochure.
  2. Identify your target audience and their preferences.
  3. Consider the content and design of your brochure.
  4. Determine the distribution method of your brochure.
  5. Choose a size that fits all the factors above.

It’s essential to balance providing enough space for your content and keeping your brochure compact and easy to carry around. You want your brochure to be eye-catching and engaging while also providing valuable information to your target audience.

Conclusion

Brochure size is an essential factor in designing an effective marketing tool for your business. By considering the purpose, your target audience, content and design, and distribution method, you can choose the perfect size to achieve your marketing goals.

Remember, the right brochure size can greatly affect the readability, portability, and overall impact of your marketing message. Take the time to choose the right size, and your brochure will be an effective tool in promoting your business.

Also read:

Brochure Design Ideas
Types of Brochures

FAQs

  1. What is the most common brochure size?

A4 and A5 are the most popular brochure sizes.

  1. What is the best folding option for a brochure?

The best folding option depends on the content and design of your brochure. Bi-fold, tri-fold, z-fold, and gate-fold are popular options.

  1. How do I know what size my brochure should be?

Consider the purpose, your target audience, content and design, and distribution method to determine the size that will best convey your message.

  1. Can I use a non-standard size for my brochure?

Yes, you can use a non-standard size, but make sure it fits the purpose and is convenient for your target audience.

  1. What is the best application for creating brochures?

Brochure Maker is the best application used for creating brochures.

       6. Is Brochure Maker free to download?

Yes, Brochure Maker can be downloaded for free from the Apple App Store.

About Jignesh Kakadiya

Jignesh Kakadiya is a digital marketer. He is interested in a wide range of spheres from graphic design to marketing and new technologies. If you are interested in graphic design or the online marketing industry, you can find him on Twitter & LinkedIn, or other social media. Read and take over Jignesh’s useful insights!

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